ABOUT US

Photo of Aletha Wilkinson and Katherine Chatfield, owners of Alt Text Content, sitting together at a table with their elbows resting on the table top. They are smiling into the camera.

We are Al and Kat, two former journalists who have worked together for the past two decades.

We specialise in content, copywriting, campaign ideation, and social media.

Between us we’ve headed up digital departments at Yahoo Lifestyle and Pacific, as well as led the content and social teams at DuluxGroup.

We’ve written editorial content for publications including Inside Out, Body&Soul, Marie Claire, Women’s Health and Stellar. We’ve also worked with some of the biggest commercial brands in the country, including Amazon, Bupa, Google, Myer, Berocca, HCF, The Good Guys, IHAC, Priceline and Officeworks.

Our compelling content helps brands connect with audiences.
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